A Non-Dualist Exploration of Genes, Memes and Evolution

memes genes and evolution

The goal of this article is to introduce the idea that memes are to genes what consciousness is to the brain. The premises I use to get there fly in the face of mainstream knowledge, but my conclusions lead to practical advice for taking control of the destinies of the individual and humanity at large.

The materialist/physicalist model of the mind states that consciousness is just a pragmatic byproduct of the complexity of our brains; that it is an illusion used to facilitate the evolutionary fitness of individuals and species, which are themselves just inconsequential vessels for the survival of genes. Not only do I find these models of consciousness and evolution to be irrational, I find them to be cynical, defeatist and self-loathing. And they are also becoming obsolete as innovative new models challenge their ideological supremacy.

Independent philosopher (my favorite kind) Bernardo Kastrup has been working within the non-dualist paradigm to illustrate a new model of the brain and consciousness that does not stumble on materialist metaphysical dogmas. His general premise is that the substance of reality is primarily consciousness and that matter is a narrative device to give form to thoughts. Where mainstream science sees the brain as an engine driving our minds and bodies, Bernardo sees it more as a speedometer. The brain, in his parlance, is the second person perspective of consciousness, a phenomena which can only really be experienced internally by the individual. Therefore when neurologists see the brain reacting to external stimuli, they are viewing conscious processes from an outsider perspective in the limited context of their own beliefs about brains/minds. Here is a short excerpt explaining this in his own words:

The elegance of this view is that it dispenses entirely with the need to postulate anything other than the obvious: consciousness itself. We do not need to postulate a whole material universe outside consciousness anymore. Empirical reality is merely the outside image – the external aspect – of the mental activity of a cosmic consciousness, while body-brains are merely the outside image of dissociated segments of this cosmic consciousness. And what is a body-brain but something we can see, touch, measure; something with the qualities of experience? Indeed, the empirical world is the experience, by an alter, of the rest of the stream of consciousness outside the alter. It is dissociation that creates the duality between internal and external aspects. But this duality does not imply or require anything outside experience: the external aspects are themselves experiences; experiences of alters. As explained in Chapter 9 of Brief Peeks Beyond, ‘everything that currently motivates us to believe in a world outside consciousness can and will be understood as the effects of mental processes outside our particular alter, which we witness from a second-person perspective.’

Now hold on to that thought.


In his book Virus of the Mind, Richard Brodie takes a philosophical look at the science of memetics. That discipline is primarily concerned with understand the phenomena of memes, which Brodie describes as:

A meme is a unit of information in a mind whose existence influences events such that more copies of itself get created in other minds.

A meme, then, is a genetic unit of an mental entity that reproduces using the evolutionary strategies of viruses. The book and its ideas are brilliant, which is why it became such a critical and commercial success. I found the book enlightening throughout, with the exception of his insistence in the natural selection model of evolution. I think that my intelligent selection model actually works much better to pull the front and back ends of his book together, since what he is essentially proposing is that our observable reality is a construct of the symbols and archetypes we use to filter reality via our individual consciousness. A process which essentially creates our personal subjective realities and contributes to the illusion of an objective consensus reality where they overlap.

Essentially, he proposes that memes are the genes of consciousness, and that memetic therapy can be used to cure any malware of the mind caused by malignant, self-replicating memes that threaten the fitness of individuals and species.


When we think of genes, we think of tiny little instruction manuals that tell organisms how to form and behave. This is the materialist/physicalist model. Genes give rise to individual organisms and species in the same way that brains supposedly generate our minds. But how should we approach genes in a non-dualist model of consciousness and reality?

Earlier we explored the idea that brains were just second person perceptions of the first person experience of consciousness. Rather than the engine, the brain was an instrument panel showing the activities of an individuals consciousness. What then if we were to similarly view genes as the second person perspective of the first person experience of memes?

In this model, instead of saying that a gene caused you to have green eyes and red hair, those traits are a part of your memetic structure. A person’s genes are just physical manifestations of the memetic components of that individuals consciousness. In other words, a gene is a thumbnail image of the symbols and archetypes that you are made of. Your physical self is the image that those thumbnails represent, yet you are not the image of you. You are the thinking, feeling and creative being who can only be experienced by other thinking, feeling and creative beings in the form of the image constructed of ideas about you. Those ideas are memes.

If a meme acts like a virus, then it has two possible outcomes. It replicates itself as wholly as possible in as many hosts as possible -or- it makes innovative copies of itself that sometimes improve the fitness of itself and its host, and sometimes make it non-viable. Learning to recognize what a memes most likely outcome is, we can make conscious efforts to resist the kinds of viable memes that have no innovative qualities, and thus no benefit to their host. If we look at evolution as the march of memes through time, and we are able filter out malignant memes and accept, share and create useful ones, then we have the capability of shaping the evolution of ourselves, our species and our reality.

At the same time, memes also present an existential risk. Toxic memes can create a viral epidemic that harms our species and environment. Our culture has adopted memes that take the form of macro images and macro slogans. These meta-memes make us susceptible to absorbing and spreading memetic information compulsively without examining its properties and consequences. What we generally call a ‘meme‘ on the internet is sort of a virus that makes us consume and spread memes voraciously without any awareness. It invites the sort of apathy that turns memes from a useful tool for willfully evolving, into viruses with no other goal than to make their hosts just as blissfully ignorant of their own existence as they are.

Memes can either infect us with intellectual zombi-ism or pave a path to the stairway to heaven. The distinction will be a result of our ability to recognize them and utilize them consciously. Our pattern for validating and reinforcing the compulsive uses of memes and meta-memes is a frightening harbinger. Yet the power of memes means that beneficial memes like this article and its concepts are able to stem that tide and put us in the cockpit of our own evolutionary destiny.

Intelligent Selection: Rethinking the Way We Evolved

intelligent selection

I am not a scientist. This article is not an attempt to create a scientific hypothesis. I am a shaman, and the following ideas are a philosophical exploration combining the paradigms of evolution and non-duality.

Evolution is change over time.

Non-dualism is the idea that mind and body are one substance.

Materialism, the current metaphysical model under which most mainstream science, philosophy and psychology rely on as the underlying premise of their hypotheses, tells us that our mind (consciousness) is little more than a complex illusion arising haphazardly out of the complexity of matter. It dogmatically insist that everything you think and feel is just some side effect of having a brain, which itself seeks only to trick us into taking care of our bodies. In evolutionary terms this care is referred to as ‘fitness’, and materialists insist that the ‘illusion of mind’ produced by the brain has no purpose but to seek fitness. Our joys and pains, our ecstasy and despair, all of these are just meaningless phenomena whose purpose is solely to survive and reproduce. You are not important. You are just a link in a causal chain that has no purpose or destination. Everything is an accident and your existence means absolutely nothing.

As you can imagine, die-hard materialists are a lot of fun to talk to at parties.

The materialist model of evolution, known as natural selection, similarly insists that evolution occurs only to increase the fitness of a species. It has no value to individuals, but is just a way of nature seeking further complexity by favoring the survival of mutations that increase fitness. Once again, materialists want us to believe that evolutionary adaptations are just random events, meaningless and irrelevant to individuals, serving only to increase the complexity of almighty nature.

The Judeo-Christian model of evolution is called intelligent design, and its proponents claim that evolution is the gentle push of an all-powerful, human-like deity perfecting its creation over time.

In both cases, evolution is something happening to individuals and species by an external force, for the purpose of fulfilling its own momentum and desires. Natural selection and intelligent design both presuppose the same idea, that is, that change over time is imposed by something outside of the things which experience and manifest that change.

What I propose instead, is that the things experiencing and manifesting evolution are at least partially responsible for the changes/mutations affecting them.

When I write fiction I generally start from a basic idea. A scenario and a few characters prime my creative pump and as I begin writing, the narrative seems to unfold before me as I hustle to keep up with a story that is marching along from the momentum of a single push I made. The same happens when I write music or make visual art. The process of creation is often like pushing a boulder down a mountain. Once you unlodge the rock from its resting spot and get it going a bit, the rest of the journey mostly takes care of itself. Yet this does not mean you will be able to control the path, velocity or final resting place of the boulder.

Non-dualism states that consciousness is the fundamental source of reality, not matter. This is not reverse materialism, as matter is not considered an emergent property of consciousness, it is simply the language which expresses the symbols and archetypes of consciousness. As these symbols and archetypes become more numerous and complex, so does the language which expresses them.

This is what I mean by Intelligent Selection. It is the idea that as the individual and collective symbols and archetypes increase in complexity, the narrative itself evolves towards complexity. And this change is manifested in reality (nature) slowly over time. Evolution.

Unlike the evolutionary paradigms that require something external to that which is evolving, Intelligent Selection supposes that how we live, think and feel creates a momentum which selects traits for the fitness of individual experiences over time. In this model we are no longer floating in a sea of meaningless accidents with no purpose. Our reality and our selves are very real. Our experience is not just some illusion, but a quest to see harmony and pleasure, and to create more of it over time for ourselves and those who follow in our footsteps.

Intelligent Selection eschews the inherent nihilism of natural selection and the predeterminism of intelligent design. It puts our experience and will at the forefront of our existence, rather than relegating it to subservience to the experience and will of an external agency. We are not accidents. We are the story of eternity unfolding itself through our individual experiences and interactions. The universe is a stage in which we write our own parts, expanding on the narratives of those that came before us, while setting the stage for those who will come after.

Only intelligent selection is able to accommodate the narratives of the objective and subjective. It is inclusive of science and spirituality. It does not compete in a brutal environment for dominance. It just takes the best parts of all that we know and combines them in a way that contributes to, rather than detracts, from those narratives.

Understanding the ways in which our symbolic and archetypal narratives create the reality we experience is a way of taking a more conscious approach to guiding our own evolution. Unlimited vistas of experience await us, and we are lucky to be participants in their creation. Evolution is not something happening to us; it is a tool for us to get something happening.

Please submit your appreciation and/or criticisms in interpretive dances, paintings and poetry.