The Reputation Economy Under Construction

As I have previously outlined and further discussed, the coming of the Information Age will be the dawn of new economic systems that hinge on reputation. More and more of this development continues to peek back at us from the future in new commentaries and developments. Here are some recent additions to that list.

 

While this article does not directly discuss a reputation economy, it does discuss many industrial, political and social trends leading to the obsolescence of the old systems. More than just that, it discusses how young people are influenced by these developments and how it has shaped their realities and goals and hints at how that might play out.
The Third Industrial Revolution

 

This article further discusses how the role of technology is changing not just the economic, social and political fabric; but the very fabric of human consciousness.
How the Web Became Our External Brain & What It Means For Our Kids

This final link is a talk from a Google executive about link building. It is mostly boring technical stuff that only webmasters would understand. In short, in order to get your webpage to have have good search results in Googles search engine, it was once a simple task of getting your websites address linked in as many places as you could on the internet. Years after this ignited a spam war in every comments section on the internet, Google has begun changing the terms by which a website will receive search result listings within the first few pages of a search. Rather than the brute force of numbers, Google is working towards a system which only gives high rankings and displays to reputable links. Which is to say, links which are shared as content by webmasters on their page, rather than those just haphazardly strewn across webspace. The implication here is that in an Information Age, when we trade primarily in information using these technologies, your reputation will depend on horizontal networks created through voluntary partnerships which rely on quality and reliability. This is just one more way in which the economic systems of humans are moving from currencies towards reputations. The plot continues to thicken!
Googles Matt Cutts: Link Building Is Sweat Plus Creativity

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